Inside Sales Representative - Spain

Job Description

Reserva is looking for an experienced sales professional to commercialize our suite of software and technology solutions for produce companies. 

In addition to the ERP software, Reserva offers services tailored to the produce industry such as market data, payments, foreign exchange, and marketplace matching. This position will be responsible for promoting these services to produce companies. The right candidate should have experience offering software or technology solutions to small and medium sized companies. Familiarity with the produce industry is a big plus. The position will be responsible for developing relationships with prospective buyers, understanding their needs and identifying opportunities to leverage Reserva’s services. The candidate will be expected to conduct outreach efforts through cold calling, email marketing, referrals, etc. to connect with prospective customers. The main objectives are to raise awareness of Reserva’s products, identify needs, and motivate prospects to schedule a consultation or demonstration session with our sales team. 

About Reserva


Reserva is a leading provider of ERP software for the produce industry, offering an extensive array of applications available in a cloud based, multi company, multi language platform.  We have 10 years of experience building enterprise software for the produce industry. We develop flexible solutions to support the entire supply chain of fresh commodities, from production to retail. Our mission is to be the most compelling enterprise software choice for agribusinesses, providing highly tailored solutions and active customer support. Our vision is to build the largest network of connected agribusinesses using our ERP and marketplace platforms. Reserva works with clients around the world, with a strong client base in the US and Mexico. We are building a global network of connected businesses to facilitate trade and provide food safety and traceability solutions.


  • You will be responsible for commercializing a portfolio comprimised of the following solutions:
    • Price Exchange Network: Reserva's market price solution to help produce businesses access real time market pricing information
    • Business Payment Solution: International and domestic payment solutions embedded in ERP 
    • Forex Payment Solution: Foreign exchange solution delivering fast payments at competitive FX rates.
    • Marketplace Services: Matching and marketing service connecting buyers and sellers in a life trading platform.
    • Enterprise Software Solution: ERP, inventory and order management solution for produce businesses
  • Prospect customers through own network and company provided resources. All prospecting is done remotely via cold calling, email marketing and referrals.
  • Identify upgrade and upsell opportunities with existing Reserva customers
  • Expand Reserva's ERP footprint in Mexico


  • 5+ years of sales experience to SME
  • 2 years of software sales or technology services experience
  • Familiarity with SaaS products for businesses such as ERPs, CRMs, or data management
  • Experience in sales development roles such as SDR or business development
  • Strong written and verbal communication skills
  • Bilingual: English and Spanish


  • Experience selling financial services such as lending, payments, FX or insurance products. 
  • Existing relations with companies in the produce industry 
  • Strong analytical skills (STEM background) 

Reserva is looking for an Inside Sales Representative (ISR) to lead our market development efforts in Spain. The ISR will be responsible for building our initial base of customers. Our target market are medium to large agribusinesses looking for enterprise technology to run their daily operations. Reserva provides a platform of business applications uniquely fitted to the agriculture industry. 

The primary responsibility of the ISR is to independently drive the sales process from prospecting to pitching and closing. The ISR is responsible for executing on Reserva's market development efforts for our Agricommerce platform for agribusinesses in Spain, serving as the first point of contact with prospective customers. A successful ISR is capable of building rapport with customers, understanding their businesses, and offering effective solutions to achieve their goals. The ISR should clearly and confidently Reserva's unique value proposition to Agribusinesses. The ISR must be comfortable working in unstructured environments, organizing their own priorities and holding themselves accountable to produce results.

High Level Objectives 
- Assume ownership of Reserva's outreach program and the qualification program. 
- Develop in-depth knowledge of agribusinesses' needs and successfully position Reserva as the leading solution. 
- Develop an extensive understanding of the enterprise software market within the food/produce industry and how to consolidate Reserva as the leading provider, in particular for enterprise resource planning (ERP), accounting systems, production, and traceability solutions. 
- Manage Marketing Automation activities aimed at informing, engaging, and nurturing customers. 
- Build customer profiles and record customer intelligence in Reserva's CRM. 
- Work with customers to translate business requirements into effective solutions delivered through Reserva
Daily Activities 
- Qualify leads via cold-calling 
- Send sales and marketing emails 
- Organize and deliver product demonstrations to qualified leads 
- Troubleshoot problems and engage with customers to address challenges 
- Work with Engineering, Product, and Business Development departments to translate customer expectations into results
- 1-3 years business development experience at a SaaS company 
- Proven track-record working with quotas or other performance-based incentives.
- Proven ability to work independently in unstructured environments. 
- Demonstrated knowledge and deep understanding of software products.
- Experience selling enterprise software or selling in B2B environments. 
- Cold-calling experience, appointment setting, and getting past gate-keepers. 
- Exceptional written and oral communication skills. 
- Superb persuasion and negotiation tactics. 
- Extremely resourceful, capable of identifying solutions and delivering results in the face of adversity.
- Multilingual: Spanish
- Experience selling SaaS solutions. 
- Experience working with ERPs (SAP, Oracle, OpenERP, Workday, etc.)
- Familiarity with Open Source technology.
- Previous experience with Marketing Automation developing campaigns, activities, email blasts, etc. 
- Familiarity with online Sales and Marketing tools (ie. Salesforce, MailChimp, RelatedIQ, etc.) 
Learn more at or apply directly below.