Reserva was founded in 2009 to address the needs of small and medium sized produce businesses. We are headquartered in Syracuse, NY with offices in Madrid, Spain.

Reserva is a leading provider of Business to Business (B2B) transaction software for the agriculture industry. We provide 3 core services: enterprise software for agribusinesses, order management solutions (OMS) for food supply chains, and a produce centric CRM. Our Software as a Service (SaaS) enterprise platform helps businesses run and scale their operations in one integrated system. 

We provide a modern, flexible, web- based architecture that enables businesses to execute transactions faster and more efficiently. Our OMS is designed to provide tighter  integration between customers and vendors with a unified gateway to execute and clear transactions. The OMS was built for high frequency ordering, ideally for sourcing perishable foods from a variety of vendors.  Best of all, back office tasks such as book keeping and billing is fully automated. We help trading partners develop stronger relationships providing transparent, traceable documents.